MENSWEAR DESIGN
A collection of menswear designed in partnership with WillBo in Laguna Beach, California.
Deliverables
Apparel Design
Technical Packages
Prototypes
Event Display
About the Brand
WillBo is a beachside clubhouse and apparel brand that brings the community together through memories and the celebration of life & play under the Western skies. Our job was to create a menswear concept with this vision in mind, to be inspired by California and our deserts, beaches, mountains, and hills.
Research
I was inspired by my own life and growing up in the Mojave Desert. The feeling of sitting outside in the dry wind with a cup of coffee, or sitting next to a campfire under the stars surrounded by family and friends. Cooling off in the river after a hike.
WillBo’s brand is fond of recreating these unforgettable moments in the West and making you feel like you’re apart of the memory. I wanted to design these pieces to highlight the history of Western fashion in modern day.
